Simple Solutions


Simple semantics – no one opposed page sponsorships.

A member-based non-profit wanted to create a membership directory but was dead set against selling advertising.

The simple solution? Agreeing that there would be no advertising but instead all members in good standing would be given the privilege to sponsor a page. The earned sponsorships were easier to sell and generated greater revenue given most members wanted to sponsor the page on which their listing appeared and we limited space to only one sponsorship per page.

To add additional revenue for the project, members were given the option to add their logo for an extra sponsorship fee.

Some solutions are simply semantics!