What I Do...

As you may have picked up on by now, I don't focus on one specific stream of marketing. My work does not revolve around direct marketing or search engine optimization. I am very focused on finding solutions that work for my clients. I believe the variety of work I do (and have done) enables me to see and build integrated solutions others may not. As I've heard myself say numerous times "If you only study your competitors you'll only every get as good as they are now." I believe true innovation that gives you a market advantage often comes from thinking outside the box. Imagine if that one bank official hadn't sat in a McDonald's drive thru and thought "Wow a drive thru bank would be very convenient for our customers."

​In addition to those strategic solutions outlined under Solutions, I've also led such projects as:

- Structured a Art Tourism Marketing Program by leveraging community members, ideas and resources

- Created Viral-based Internet Panel Recruitment Model

- Modeled a Retail CEM Program with Integrated Direct Marketing, Research, Loyalty and Gift Program

- Created an Internet-based model to effectively communicate private information from person to person coupled with advertising offers.

- Designed a Regional Manufacturing Excellence Centre to provide Business, Marketing, Exporting and Funding Information, Support, Education, & Consulting Services to manufacturers.

- Developed a Knowledge Management Model to provide real-time market and organizational intelligence directly to company management.

 

​Retail Action Plans

Business & Strategic Plans

Business Retention & Recruitment Strategies

Product & Company Branding

Retail Repositioning Strategies

Community Branding & Re-Imaging Programs

Marketing Program Analysis

Market Trade Area Analysis

Sales Analysis

Promotional Campaign Analysis

Product Development Strategies

Knowledge Management Programs

Ethno-cultural Inclusivity/Diversity Issues

Customer Service Guidelines Development & Training

 

Community Consultation Research

Strategic Plans Research

Regional Growth Strategies Research

Shopping Patterns Discretionary Spending Leakage

Economic Development Plans Research

Housing Issues Research including Secondary Suites

Import/Export Issues Research

Quality of Life & Social Planning Issues Research

Population Census

Resident/Customer Satisfaction Surveys

Employee Satisfaction Surveys

Focus Groups for campaign testing, issue addressing, ideation

Client-focused & Comparative Mystery Shopping Programs

Location Analysis for Retail Placement

Competitive Intelligence Research

 

​Business administration and marketing courses - BCIT & UCFV

​Developed and delivered several custom solution training programs for clients

Customer service workshop facilitator presented workshops to over 6500 participants

Facilitated numerous brainstorming, planning, strategy and visioning sessions

Moderated hundreds of focus groups and in-depth interviews

Chaired many non-profit organization committees and boards

​

​