What I Do...
As you may have picked up on by now, I don't focus on one specific stream of marketing. My work does not revolve around direct marketing or search engine optimization. I am very focused on finding solutions that work for my clients. I believe the variety of work I do (and have done) enables me to see and build integrated solutions others may not. As I've heard myself say numerous times "If you only study your competitors you'll only every get as good as they are now." I believe true innovation that gives you a market advantage often comes from thinking outside the box. Imagine if that one bank official hadn't sat in a McDonald's drive thru and thought "Wow a drive thru bank would be very convenient for our customers."

Marketing Management & Strategies

Integrated Strategic Solutions
In addition to those strategic solutions outlined under Solutions, I've also led such projects as:
- Structured a Art Tourism Marketing Program by leveraging community members, ideas and resources
- Created Viral-based Internet Panel Recruitment Model
- Modeled a Retail CEM Program with Integrated Direct Marketing, Research, Loyalty and Gift Program
- Created an Internet-based model to effectively communicate private information from person to person coupled with advertising offers.
- Designed a Regional Manufacturing Excellence Centre to provide Business, Marketing, Exporting and Funding Information, Support, Education, & Consulting Services to manufacturers.
- Developed a Knowledge Management Model to provide real-time market and organizational intelligence directly to company management.
Retail Action Plans
Business & Strategic Plans
Business Retention & Recruitment Strategies
Product & Company Branding
Retail Repositioning Strategies
Community Branding & Re-Imaging Programs
Marketing Program Analysis
Market Trade Area Analysis
Sales Analysis
Promotional Campaign Analysis
Product Development Strategies
Knowledge Management Programs
Ethno-cultural Inclusivity/Diversity Issues
Customer Service Guidelines Development & Training

Teaching & Facilitation

Research & Planning
Community Consultation Research
Strategic Plans Research
Regional Growth Strategies Research
Shopping Patterns Discretionary Spending Leakage
Economic Development Plans Research
Housing Issues Research including Secondary Suites
Import/Export Issues Research
Quality of Life & Social Planning Issues Research
Population Census
Resident/Customer Satisfaction Surveys
Employee Satisfaction Surveys
Focus Groups for campaign testing, issue addressing, ideation
Client-focused & Comparative Mystery Shopping Programs
Location Analysis for Retail Placement
Competitive Intelligence Research
Business administration and marketing courses - BCIT & UCFV
Developed and delivered several custom solution training programs for clients
Customer service workshop facilitator presented workshops to over 6500 participants
Facilitated numerous brainstorming, planning, strategy and visioning sessions
Moderated hundreds of focus groups and in-depth interviews
Chaired many non-profit organization committees and boards